
DemandScience by Pure Incubation
What Happened
In early 2024, a large corpus of data from DemandScience (a company owned by Pure Incubation), appeared for sale on a popular hacking forum. Later attributed to a leak from a decommissioned legacy system, the breach contained extensive data that was largely business contact information aggregated from public sources. Specifically, the data included 122M unique corporate email addresses, physical addresses, phone numbers, employers and job titles. It also included names and for many individuals, a link to their LinkedIn profile.
Compromised Data
Recommended Actions
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Breach Overview
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Affected Accounts:
121.8 million
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Breach Occurred:
February 2024
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Added to HIBP:
13 Nov 2024
Recommended Actions
Change Your Password
If you haven't changed your DemandScience by Pure Incubation password since 2024, do so immediately.
Enable Two-Factor Authentication
Add an extra layer of security to your account.
Check Other Accounts
If you used the same password elsewhere, change those too.
Monitor for Suspicious Activity
Watch for unusual login attempts or messages from your account.